MaybeBaby Complete Website Redesign
Complete website redesign and comprehensive marketing strategy development for MaybeBaby brand. Modern, user-friendly interface focused on the parenting journey with strategic positioning for 2026 launch.
Portfolio
My approach to hiking planning in Slovenia and travel planning across the globe is shaped by years of experience in digital project management and marketing strategy. Working on international projects taught me how to plan complex systems, think ahead, and make sure every part of a journey connects smoothly.
As a former website and e-commerce project manager, I worked across multi-market platforms like Magento, Shopify, and WordPress. Today, I apply that same structured mindset to travel planning: mapping routes, aligning timing, coordinating logistics, and designing experiences that feel effortless once you arrive. Whether I’m planning a hiking experience in Slovenia or a thoughtfully paced travel itinerary, my focus is always the same- reduce stress, remove friction, and create space for presence, movement, and enjoyment.
Strategic digital projects demonstrating expertise in UX design, custom travel planning, e-commerce marketing strategy, brand positioning, and multi-market campaign coordination.
Complete website redesign and comprehensive marketing strategy development for MaybeBaby brand. Modern, user-friendly interface focused on the parenting journey with strategic positioning for 2026 launch.
Unforgettable 7-day Kungsleden (King's Trail) hiking adventure through Swedish Lapland. Remote wilderness journey experiencing midnight sun, mountain landscapes, and authentic nature connection in the far north.
WordPress store setup for artist Larisa Uranič Gorjan, including copywriting, wireframing, project planning, creative content development, email setup, analytics, and Google Console integration.
Twin-city family adventure through Prague's fairy-tale streets and Bratislava's charming old town. Medieval castles, historic squares, and traditional Czech and Slovak cuisine.
End-to-end Shopify store setup for hospitality equipment supplier including content writing, wireframe design, and custom email template creation.
Immersive 2-month Southeast Asian journey: August in Bali, Nusa Penida, Lombok, and Gili Islands; September exploring North and Central Vietnam. Balanced adventure, culture, and relaxation in paradise.
Vibrant Barcelona journey blending Gaudí's architectural masterpieces, Gothic Quarter charm, beachfront relaxation, and authentic Catalan cuisine. Art, architecture, and Mediterranean lifestyle.
Developed Magento landing page for basketball and lifestyle gift guide using UI kit library. Complete campaign coordination from concept to execution for holiday season.
Transformed Christmas landing page into Winter Sale campaign through CSS code customization. Coordinated cross-team project with translation table preparation and localized landing pages and banners.
Curated Southern Italy experience for family: Naples' historic center, authentic pizza, Pompeii ruins, and breathtaking Amalfi Coast with Positano and Ravello. Italian dolce vita at its finest.
Comprehensive brand strategy and marketing approach for outdoor fitness brand 'Treniraj z Naravo' (Train with Nature), focused on connecting people with nature through wellness and physical activity.
Coordinated campaign from concept (brand team communication) to execution across 19 local markets. Prepared translation tables, landing pages, and banner designs for comprehensive holiday campaign.
Scandinavian family experience in Stockholm: exploring the archipelago, Gamla Stan's cobblestone streets, world-class museums, and modern Swedish design. Nordic charm and innovation.
Large-scale Black Friday & Cyber Monday campaign coordination across 17 markets reaching 5+ million users. Project coordination, translation table preparation, landing page development, and banner creation across 5+ campaign phases.
Coordinated and executed website redesign across 5 markets in collaboration with brand and IT teams. Menu structure optimization, product page improvements, newsletter integration in footer, and exit banner strategy in Pimcore.
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