Marketing & Digital Strategy
Building digital stories and stores that start with people
Before anything is designed, built, or launched, I start with one question: Who is this really for?
Start your projectStrong e-commerce doesn’t begin with a platform or a theme. It begins with understanding people. Their needs, habits, frustrations, and decision-making patterns. From there, everything else is shaped around clarity, not assumptions.
I work by reverse-engineering the entire digital setup. We start with the audience and business goals, shape the service and structure around them, and let all other activities follow naturally. From website structure and UX to campaigns, content, and social presence.
What I Offer
E-commerce Services
Store Setup & Management
I offer end-to-end e-commerce setup and coordination on Shopify, Magento, and WordPress, always grounded in a clear strategic foundation. Every decision has a reason. Nothing is added just because it “looks good.”
- Platform selection & setup
- Product catalog management
- Payment & shipping integration
- Theme customization
Campaign Coordination
Strategic planning and execution of marketing campaigns across multiple markets. From Black Friday to seasonal promotions, ensuring seamless delivery.
- Multi-market campaign rollout
- Translation table management
- Landing page development
- Banner & visual asset creation
Project Coordination
Structured project management ensuring every detail is handled. Clear communication between teams, timely execution, and quality control throughout.
- Cross-team collaboration
- Timeline & milestone tracking
- Quality assurance
- Documentation & reporting
Platform Expertise
Platforms I Work With
Shopify
Full store setup, theme customization, app integration, and ongoing management for modern e-commerce brands.
Magento / Adobe Commerce
Enterprise-level e-commerce management, multi-market campaigns, landing page development, and complex integrations.
WordPress / WooCommerce
Custom WordPress store setup, product management, SEO optimization, and content strategy implementation.
E-commerce lives in the details. Every product listing, checkout flow, banner, and update needs to work smoothly and make sense within the bigger picture.
I bring structure to complexity, coordinate moving parts, and make sure strategy doesn’t get lost once execution starts. Timelines stay realistic, communication stays clear, and decisions stay aligned with the original intent.
Whether you’re launching a new store, scaling to new markets, or coordinating ongoing campaigns, I help turn strategy into a digital store that feels clear, reliable, and built to last.
Why Work With Me
Technical Expertise
Years of hands-on experience with major e-commerce platforms, from setup to optimization.
Detail-Oriented Approach
Every element is carefully planned and executed. No detail is too small when it comes to user experience.
Multi-Market Experience
Proven track record managing campaigns across 19+ markets, reaching millions of users simultaneously.
Clear Communication
Regular updates, transparent timelines, and collaborative approach ensuring you're always informed.
Ready to build something great?
Let's discuss your e-commerce project and create a plan that works.
Get in touch