Professional Background
Experience & Education
Digital project management experience across international e-commerce platforms, combined with marketing strategist expertise in brand positioning and multi-market coordination. As a website project manager and e-commerce project management specialist, I've guided complex digital initiatives from concept through successful execution, coordinating cross-functional teams, managing technical implementations on Magento, Shopify, and WordPress platforms, and delivering measurable results across multiple markets.
Website Project Manager & Marketing Strategist Experience
My digital project management experience spans website project manager roles, e-commerce project management across platforms, and marketing strategist positions coordinating international campaigns. Each role has deepened expertise in technical coordination, strategic planning, and delivering cohesive digital experiences that balance business goals with authentic user needs.
Website Project Manager & E-commerce Coordinator
Haverhill Leach Inc.
E-commerce project management for Shopify-based brand. Website project manager overseeing digital project management experience in development, optimization, and cross-functional coordination.
- Digital project management: Led website development and optimization projects from planning to Shopify launch
- Website project manager: Coordinated cross-functional teams (IT, design, product, marketing) for smooth execution
- E-commerce project management: Managed product launches, content updates, QA testing, and SEO improvements
- Prepared groundwork for new website and theme launch demonstrating comprehensive digital project management experience
- Recognized for reliability, ownership, and cross-team collaboration in formal letter of recommendation
Website Project Manager
Grosbasket
E-commerce project management for international business. Digital project management experience in website planning, execution, and ERP integration on Magento platform.
- Website project manager: Owned operations, content updates, and technical coordination on Magento platform
- Digital project management experience: Planned and coordinated website activities across cross-functional teams
- E-commerce project management: Connected website workflows with ERP systems for improved efficiency
- Improved site performance through systematic testing, optimization, and agency collaboration
- Led preparation and launch coordination for new website implementation
Community Manager & Marketing Strategist
Gripnatic
Marketing strategist experience building digital presence for niche sports brand. Digital project management for content strategy and community engagement.
- Marketing strategist: Managed social media, community communication, and brand positioning
- Digital project management: Planned and created content aligned with brand and product launches
- Supported brand growth through consistent messaging, engagement strategy, and community coordination
Online Operations and Support, Website Project Manager & Content Coordinator
Studio Moderna
E-commerce project management for international operations. Digital project management experience coordinating multi-platform initiatives and multi-market campaigns.
- Website project manager: Coordinated digital projects across WordPress and Magento e-commerce platforms
- Marketing strategist experience: Localized and launched landing pages and campaigns for multiple international markets
- E-commerce project management: Supported QA testing, bug reporting, and coordinated release readiness
- Digital project management: Managed content coordination and assisted cross-functional international teams
Marketing Communication Assistant
GZS - Zbornica kmetijskih in živilskih podjetij
Early marketing strategist experience supporting national-level marketing, PR, and digital projects. Foundation for digital project management experience in structured communications.
- Marketing strategist experience: Contributed to content marketing and public relations initiatives at national level
- Digital project management: Assisted with event planning and multi-stakeholder organizational coordination
- Website project manager skills: Helped build SRIP HRANA website and digital communication materials from scratch
Social Media Manager
Pod Skalo
Marketing strategist experience building social media presence for hospitality business. Digital project management for content strategy and brand consistency.
- Marketing strategist: Owned Facebook and Instagram content strategy from planning to publishing
- Created captions, visuals, and content reflecting hospitality and atmosphere
- Digital project management: Planned content calendars and coordinated seasonal campaigns and events
- Improved content consistency and engagement through structured planning and strategic execution
Education
2016 - 2018
Master's in Marketing Communications
University of Ljubljana, Faculty of Social Sciences
Focus on marketing communications and brand strategy
2012 - 2016
Bachelor's in Media and Communication Studies
University of Ljubljana, Faculty of Social Sciences
Specialization in digital media and communication
Certifications
- DSD Deutsches Sprachdiplom
- Foundations of User Experience (UX) Design
Expertise
E-commerce Project Management & Marketing Strategist Skills
Comprehensive skill set developed through digital project management experience as a website project manager, marketing strategist, and e-commerce specialist. These competencies enable effective coordination across platforms, successful multi-market campaigns, and strategic custom travel planning experiences, ensuring successful outcomes for diverse digital projects.
Project Management
- Agile/Scrum
- Stakeholder Management
- Risk Assessment
- Budgeting
- Quality Assurance
Marketing
- Content Strategy
- Brand Development
- Social Media
- Analytics
- UX Research
Travel Planning
- Destination Research
- Route Planning
- Accommodation & Activity Coordination
- Logistics
- Budget-aware Planning
Tools
- Magento
- WordPress
- Shopify
- Adobe Photoshop
- Pimcore
- Figma
- Yotpo
- MS Office
- Google Console
- Analytics
- Klaviyo
- MailChimp
- Brevo
- BiLumina ERP
- Asana
- Trello
- Jira
- Microsoft Azure
Soft Skills
- Assertive & collaborative communication
- Strategic prioritization & project management
- Proactive learning & adaptability
- Creative problem-solving
- Resilience & versatility
- Organized and effective in overseeing multiple projects
- Friendly and curious team player
- Yellow-green personality type
Project Management
- Agile/Scrum
- Stakeholder Management
- Risk Assessment
- Budgeting
- Quality Assurance
Marketing
- Content Strategy
- Brand Development
- Social Media
- Analytics
- UX Research
Travel Planning
- Destination Research
- Route Planning
- Accommodation & Activity Coordination
- Logistics
- Budget-aware Planning
Tools
- Magento
- WordPress
- Shopify
- Adobe Photoshop
- Pimcore
- Figma
- Yotpo
- MS Office
- Google Console
- Analytics
- Klaviyo
- MailChimp
- Brevo
- BiLumina ERP
- Asana
- Trello
- Jira
- Microsoft Azure
Soft Skills
- Assertive & collaborative communication
- Strategic prioritization & project management
- Proactive learning & adaptability
- Creative problem-solving
- Resilience & versatility
- Organized and effective in overseeing multiple projects
- Friendly and curious team player
- Yellow-green personality type